Privacy Policy

We are FUTURE FIT SPORT LTD, trading as Future Coach, a company within the Future Fit Group portfolio (Company number 16556190). Our registered office address is:

C/O Azets, Carnac Place, Cams Hall Estate, Fareham, Hampshire, United Kingdom, PO16 8UY

In this privacy notice we refer to ourselves as we, us or our. We are the Data Controller of the Personal Information we collect, hold and use about you.

You can contact us in any of the following ways:

We take the privacy and security of Personal Information seriously. This privacy notice explains how we collect and use your Personal Information.

We have appointed Sian Roberts as our Data Protection Officer. You can contact them using the details above.

This notice supplements any other privacy notices we may issue. It may be updated from time to time. The most recent update was made on 15 December 2025.

1. Key definitions

  • Data Controller: The organisation that decides how Personal Information is collected and used.
  • Data Processor: A third party appointed by a Data Controller to carry out specific tasks involving Personal Information.
  • Personal Information: Any information from which an individual can be identified.
  • Special Information: Sensitive Personal Information that requires additional protection, including data relating to health, ethnicity, religion, sexual orientation, and biometric or genetic data.

2. Personal Information we collect and hold

The table below outlines the types of Personal Information we collect, use and hold about you.

General category Types of Personal Information
Identity information Name, previous names, titles, gender, marital status, date of birth
Contact information Email address, postal address, phone numbers
Account information Account login details including username and password
Payment information Bank account details, card details and payment history
Transaction information Details of services or digital content supplied, order history, returns
Survey information Responses to surveys or feedback forms
Marketing information Marketing preferences and communication choices
Website, device and technical information IP address, browser type and version, operating system, time zone settings, device identifiers, usage data

You may request our retention policy at any time.

The Personal Information we collect may vary depending on your relationship with us.

3. Special Information we collect and hold

We may collect the following Special Information only when voluntarily provided by you:

  • Ethnic origin
  • Religion
  • Health information

We do not collect information relating to criminal convictions or offences.

4. How and why we use Personal Information

We rely on the following legal reasons for processing Personal Information:

  • Contract Reason: To perform our obligations under a contract with you.
  • Legitimate Interests Reason: To pursue our legitimate business interests without overriding your rights.
  • Legal Obligation Reason: To comply with laws and regulatory requirements.
  • Consent Reason: Where you have given explicit consent for a specific purpose.

We process Special Information only where:

  • You have given explicit consent
  • It is necessary for legal claims
  • You have made the information public

If you do not provide required Personal Information, we may be unable to supply our services.

Please notify us if your Personal Information changes.

You may withdraw consent at any time.

Purposes and legal reasons

Purpose Legal reason(s)
Registering you as a customer Contract Reason; Legitimate Interests Reason
Processing orders and payments Contract Reason; Legitimate Interests Reason
Managing our contract with you Contract Reason; Legal Obligation Reason
Audit and accounting compliance Legal Obligation Reason
Record-keeping Contract Reason; Legal Obligation Reason
Improving our services Legitimate Interests Reason
Sending recommendations and communications Legitimate Interests Reason; Consent Reason
Ensuring website operation Legitimate Interests Reason
Analysing website usage Legitimate Interests Reason

We may anonymise Personal Information for statistical purposes.

5. How we collect Personal Information

We collect Personal Information directly when you:

  • Complete forms, surveys or questionnaires
  • Purchase services
  • Contact us by email, phone or in writing
  • Subscribe to marketing communications
  • Enter competitions or surveys

We may receive Personal Information from:

  • Other Future Fit Group companies
  • Contracted partners such as your employer
  • Analytics providers including Google
  • Other systems that collect Personal Information on our behalf

We also collect technical information using cookies. See Section 13.

6. Sharing your Personal Information

We may share Personal Information with:

  • Other companies within the Future Fit Group
  • IT suppliers, payment processors, administration providers and marketing agencies
  • Government and regulatory bodies including HMRC
  • Professional advisers such as lawyers, accountants, auditors and insurers
  • Banks and credit reference agencies
  • Email service providers
  • Potential purchasers of our business

Where a third party acts as a Data Processor, we ensure appropriate contractual protections are in place.

We do not sell or trade Personal Information.

7. Transfers outside the EEA

If Personal Information is transferred outside the EEA, we ensure appropriate safeguards are in place, such as:

  • Adequacy decisions
  • Binding corporate rules
  • Standard contractual clauses
  • Approved codes of conduct
  • Certification mechanisms
  • The US Data Privacy Framework where applicable

8. Automated decision-making

We do not use automated decision-making or profiling that produces legal or similarly significant effects. If this changes, we will notify you.

9. Your rights

You have the right to:

  • Request access to your Personal Information
  • Request correction of inaccurate Personal Information
  • Request erasure in certain circumstances
  • Request restriction of processing
  • Request data portability
  • Object to processing, including direct marketing

We may ask for proof of identity when responding to your request.

10. Marketing

You may receive marketing communications where you have consented or where we have a lawful basis. You may change your preferences or opt out at any time.

Opting out of marketing does not affect service-related communications.

11. Complaints

If you are unhappy with how we handle your Personal Information, you may contact the Information Commissioner’s Office (ICO). Please contact us first so that we can address your concerns.

12. Third-party websites

Our website may contain links to third-party websites. These websites may collect Personal Information and have their own privacy notices.

13. Cookies

A cookie is a small text file placed on your device. The types of cookies we may use include:

  • Strictly necessary cookies
  • Performance cookies
  • Functionality cookies
  • Targeting or advertising cookies

We use cookies to:

  • Make your online experience more efficient
  • Improve our services
  • Recognise returning users
  • Understand preferences
  • Provide tailored advertising
  • Carry out research and analysis

Managing cookies

You can refuse or delete cookies through your browser settings:

Further information: www.aboutcookies.org

Blocking cookies may affect website functionality.

Cookie details

Cookie Name Description External Information
Google Analytics Used to generate statistical reports on website usage. Data is stored by Google. Google Privacy Policy